[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-unpack-26-summer-inside-expedia-s-first-ever-summer-travel-trends-edition-en":3,"ArticleBody_hOgesNkzn4E3f9VTldZ3ZGbpmGAL2L359tcNaMbIC0":203},{"article":4,"relatedArticles":174,"locale":65},{"id":5,"title":6,"slug":7,"content":8,"htmlContent":9,"excerpt":10,"category":11,"tags":12,"metaDescription":10,"wordCount":13,"readingTime":14,"publishedAt":15,"sources":16,"sourceCoverage":57,"transparency":59,"seo":62,"language":65,"featuredImage":66,"featuredImageCredit":67,"isFreeGeneration":71,"trendSlug":72,"niche":73,"geoTakeaways":77,"geoFaq":86,"entities":96},"6a13e8e7a33b9706f9fe0475","Unpack ’26 Summer: Inside Expedia’s First-Ever Summer Travel Trends Edition","unpack-26-summer-inside-expedia-s-first-ever-summer-travel-trends-edition","Summer 2026 is being reshaped by higher costs, major events, and a strong shift toward staying closer to home. [3][7]  \n\n[Unpack ’26 Summer](https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FJewish_summer_camp): The Trends in Travel™ is [Expedia Group](\u002Fentities\u002F6a13ea06a2d594d36d22b255-expedia-group)’s first [summer-only edition](\u002Farticle\u002Ftripadvisor-s-top-summer-2026-travel-destinations-list), tracking what’s happening between June and August 2026. [3][4]  \n\nIt offers anyone pricing rooms, selling trips, or planning vacations a near-real-time view of rising and softening demand, plus how travelers are redefining value. [2][3]\n\n💡 **Key takeaway:** Use Unpack ’26 Summer as a seasonal dashboard that shows where people want to go, *why*, and how to respond.\n\n---\n\n## What Unpack ’26 Summer Is and Why It Matters Now\n\nUnpack ’26 Summer is a seasonal spin-off of Expedia Group’s Unpack ’26: The Trends in Travel™, focused specifically on summer behavior shifts. [3][4]  \n\nIt combines:  \n- First-party data from Expedia, [Hotels.com](\u002Fentities\u002F6a13ea07a2d594d36d22b25e-hotels-com), [Vrbo](\u002Fentities\u002F6a13ea24a2d594d36d22b27a-vrbo) [2][3]  \n- Traveler surveys and social listening [2][3]  \n- Forward-looking signals on searches, bookings, and conversations  \n\n**Biggest shift: domestic travel.**  \n- Social conversation about domestic vacations: +77% YoY globally [1][3][4]  \n- 63% of U.S. and 53% of Canadian travelers plan to stay within their own countries [1][3][4]  \n- Focus on nearby beaches, lakes, and national parks over long-haul trips [1][4]\n\n**Cost context:**  \n- Airline tickets: +14.9% [7]  \n- Travel Price Index: +5.8% [7]  \n- U.S. families spend about $6,354 per trip [7]  \n- More portfolio-style planning: mixing big and smaller trips\n\n📊 **Data point:** Nearly three-quarters of U.S. travelers still plan at least one summer trip in 2026, showing resilient demand despite higher prices. [8]\n\n---\n\n## Five Standout Trends Shaping Summer 2026 Travel\n\n### 1. Kick Off or Take Off\n\nA major [summer soccer tournament](https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FThe_Soccer_Tournament) is dividing demand. [2]  \n\n- Host cities see surges:  \n  - [Kansas City](https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FKansas_City%2C_Missouri) searches: +700% [2]  \n  - [Philadelphia](https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FPhiladelphia) and [Monterrey](https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FMonterrey): +210% each [2]  \n- Superfans cluster near stadiums; value seekers avoid crowds and inflated rates. [2]\n\n### 2. Destinations of the Summer\n\nDomestic “easy wins” dominate planning. [2][3]  \n\n- Travelers favor short drives and quick flights to:  \n  - Beaches and lakes [2][3]  \n  - Mountain towns and outdoor escapes [3][4]  \n- Searches:  \n  - Florida and [California beaches](https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FList_of_beaches_in_California): ~+50% [3][4]  \n  - Outdoor hotspots (lakes, trails, national parks): ~+65% YoY [3][4]\n\n💡 **Key takeaway:** Close-to-home, nature-rich, easy-to-reach locations are top targets for summer marketing. [2][4]\n\n### 3. Measured, Intentional Travel\n\nHigher prices are fueling more intentional trips. [7]  \n\n- With airfare and overall costs climbing, travelers want:  \n  - Clear emotional payoff  \n  - Strong sense of value [3][7]  \n- Patterns emerging:  \n  - Fewer “automatic” theme-park blowouts  \n  - More purposeful, restorative, financially sensible itineraries [3][7]  \n  - One “big memory” trip plus smaller, realistic getaways\n\n⚠️ **Key point:** Rising costs reshape itineraries, trip length, and destinations—but don’t eliminate summer travel. [7][8]\n\n### 4. Screen-Inspired “Set-Jetting”\n\nTravelers increasingly follow film and TV locations, a major behavior driver highlighted by Vrbo. [3][5]  \n\n- Social feeds feature “set-jetting” lists:  \n  - Islands like Santorini [5]  \n  - Film-famous coastlines and cityscapes [5]  \n- For on-screen destinations, this creates opportunities to:  \n  - Tie content and offers to specific shows\u002Ffilms  \n  - Package location-based experiences [3][5]\n\n### 5. More Trips, Spread Across the Season\n\nAmericans are taking more—but not necessarily longer—trips. [8]  \n\n- 72% plan to travel this summer [8]  \n- 37% plan several trips vs. 35% planning only one [8]  \n- Multi-trip travelers are up ~5 percentage points YoY [8]\n\n📊 **Data point:** Summer 2026 is about multiple, carefully budgeted getaways woven around work and life. [3][8]\n\n---\n\n## How Travel Brands and Travelers Can Use Unpack ’26 Summer\n\n**For accommodations and DMOs in host cities:** [2]  \n- Use data to manage soccer-driven surges:  \n  - Dynamic pricing and clear tournament packages  \n  - Flexible cancellation to encourage early booking  \n  - Partnerships with nearby towns to handle spillover\n\n**For non-host and secondary destinations:** [2][4][7]  \n- Market as quieter, better-value alternatives during match peaks:  \n  - Uncrowded lakes and trails  \n  - Small towns and “coolcation” escapes  \n  - Offers that fit the measured, domestic travel mindset\n\n💡 **Key takeaway:** In big-event periods, every destination is a “magnet” or a “release valve”—know your role and market accordingly. [2][3]\n\n**For travel advisors and online agencies:**  \n- Turn insights into practical guidance:  \n  - Recommend midweek departures\u002Freturns to dodge peak fares [2][9]  \n  - Suggest alternate airports and regional hubs when hosts sell out [2]  \n  - Steer budget-conscious clients to nearby, drive-to nature trips [3][9]\n\nAdvisors report using Unpack ’26 Summer as a “script” for budget talks, showing why a national-park loop may beat a rushed, expensive long-haul vacation.\n\n**For travelers:**  \n- **Book earlier** to secure flights and stays before capacity tightens. [7][9]  \n- **Target less touristy or cooler-climate spots** to avoid price spikes and heat. [7]  \n- **Use tech tools and fare alerts** to stay flexible and grab price drops. [9]  \n\n⚡ **Practical move:** Treat your searches and alerts as core parts of your budget strategy, not afterthoughts.","\u003Cp>Summer 2026 is being reshaped by higher costs, major events, and a strong shift toward staying closer to home. \u003Ca href=\"#source-3\" class=\"citation-link\" title=\"View source [3]\">[3]\u003C\u002Fa>\u003Ca href=\"#source-7\" class=\"citation-link\" title=\"View source [7]\">[7]\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FJewish_summer_camp\" class=\"wiki-link\" target=\"_blank\" rel=\"noopener\">Unpack ’26 Summer\u003C\u002Fa>: The Trends in Travel™ is \u003Ca href=\"\u002Fentities\u002F6a13ea06a2d594d36d22b255-expedia-group\">Expedia Group\u003C\u002Fa>’s first \u003Ca href=\"\u002Farticle\u002Ftripadvisor-s-top-summer-2026-travel-destinations-list\" class=\"internal-link\">summer-only edition\u003C\u002Fa>, tracking what’s happening between June and August 2026. \u003Ca href=\"#source-3\" class=\"citation-link\" title=\"View source [3]\">[3]\u003C\u002Fa>\u003Ca href=\"#source-4\" class=\"citation-link\" title=\"View source [4]\">[4]\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>It offers anyone pricing rooms, selling trips, or planning vacations a near-real-time view of rising and softening demand, plus how travelers are redefining value. \u003Ca href=\"#source-2\" class=\"citation-link\" title=\"View source [2]\">[2]\u003C\u002Fa>\u003Ca href=\"#source-3\" class=\"citation-link\" title=\"View source [3]\">[3]\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>💡 \u003Cstrong>Key takeaway:\u003C\u002Fstrong> Use Unpack ’26 Summer as a seasonal dashboard that shows where people want to go, \u003Cem>why\u003C\u002Fem>, and how to respond.\u003C\u002Fp>\n\u003Chr>\n\u003Ch2>What Unpack ’26 Summer Is and Why It Matters Now\u003C\u002Fh2>\n\u003Cp>Unpack ’26 Summer is a seasonal spin-off of Expedia Group’s Unpack ’26: The Trends in Travel™, focused specifically on summer behavior shifts. \u003Ca href=\"#source-3\" class=\"citation-link\" title=\"View source [3]\">[3]\u003C\u002Fa>\u003Ca href=\"#source-4\" class=\"citation-link\" title=\"View source [4]\">[4]\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>It combines:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>First-party data from Expedia, \u003Ca href=\"\u002Fentities\u002F6a13ea07a2d594d36d22b25e-hotels-com\">Hotels.com\u003C\u002Fa>, \u003Ca href=\"\u002Fentities\u002F6a13ea24a2d594d36d22b27a-vrbo\">Vrbo\u003C\u002Fa> \u003Ca href=\"#source-2\" class=\"citation-link\" title=\"View source [2]\">[2]\u003C\u002Fa>\u003Ca href=\"#source-3\" class=\"citation-link\" title=\"View source [3]\">[3]\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>Traveler surveys and social listening \u003Ca href=\"#source-2\" class=\"citation-link\" title=\"View source [2]\">[2]\u003C\u002Fa>\u003Ca href=\"#source-3\" class=\"citation-link\" title=\"View source [3]\">[3]\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>Forward-looking signals on searches, bookings, and conversations\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>Biggest shift: domestic travel.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Social conversation about domestic vacations: +77% YoY globally \u003Ca href=\"#source-1\" class=\"citation-link\" title=\"View source [1]\">[1]\u003C\u002Fa>\u003Ca href=\"#source-3\" class=\"citation-link\" title=\"View source [3]\">[3]\u003C\u002Fa>\u003Ca href=\"#source-4\" class=\"citation-link\" title=\"View source [4]\">[4]\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>63% of U.S. and 53% of Canadian travelers plan to stay within their own countries \u003Ca href=\"#source-1\" class=\"citation-link\" title=\"View source [1]\">[1]\u003C\u002Fa>\u003Ca href=\"#source-3\" class=\"citation-link\" title=\"View source [3]\">[3]\u003C\u002Fa>\u003Ca href=\"#source-4\" class=\"citation-link\" title=\"View source [4]\">[4]\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>Focus on nearby beaches, lakes, and national parks over long-haul trips \u003Ca href=\"#source-1\" class=\"citation-link\" title=\"View source [1]\">[1]\u003C\u002Fa>\u003Ca href=\"#source-4\" class=\"citation-link\" title=\"View source [4]\">[4]\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>Cost context:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Airline tickets: +14.9% \u003Ca href=\"#source-7\" class=\"citation-link\" title=\"View source [7]\">[7]\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>Travel Price Index: +5.8% \u003Ca href=\"#source-7\" class=\"citation-link\" title=\"View source [7]\">[7]\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>U.S. families spend about $6,354 per trip \u003Ca href=\"#source-7\" class=\"citation-link\" title=\"View source [7]\">[7]\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>More portfolio-style planning: mixing big and smaller trips\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>📊 \u003Cstrong>Data point:\u003C\u002Fstrong> Nearly three-quarters of U.S. travelers still plan at least one summer trip in 2026, showing resilient demand despite higher prices. \u003Ca href=\"#source-8\" class=\"citation-link\" title=\"View source [8]\">[8]\u003C\u002Fa>\u003C\u002Fp>\n\u003Chr>\n\u003Ch2>Five Standout Trends Shaping Summer 2026 Travel\u003C\u002Fh2>\n\u003Ch3>1. Kick Off or Take Off\u003C\u002Fh3>\n\u003Cp>A major \u003Ca href=\"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FThe_Soccer_Tournament\" class=\"wiki-link\" target=\"_blank\" rel=\"noopener\">summer soccer tournament\u003C\u002Fa> is dividing demand. \u003Ca href=\"#source-2\" class=\"citation-link\" title=\"View source [2]\">[2]\u003C\u002Fa>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Host cities see surges:\n\u003Cul>\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FKansas_City%2C_Missouri\" class=\"wiki-link\" target=\"_blank\" rel=\"noopener\">Kansas City\u003C\u002Fa> searches: +700% \u003Ca href=\"#source-2\" class=\"citation-link\" title=\"View source [2]\">[2]\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FPhiladelphia\" class=\"wiki-link\" target=\"_blank\" rel=\"noopener\">Philadelphia\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FMonterrey\" class=\"wiki-link\" target=\"_blank\" rel=\"noopener\">Monterrey\u003C\u002Fa>: +210% each \u003Ca href=\"#source-2\" class=\"citation-link\" title=\"View source [2]\">[2]\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003Cli>Superfans cluster near stadiums; value seekers avoid crowds and inflated rates. \u003Ca href=\"#source-2\" class=\"citation-link\" title=\"View source [2]\">[2]\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch3>2. Destinations of the Summer\u003C\u002Fh3>\n\u003Cp>Domestic “easy wins” dominate planning. \u003Ca href=\"#source-2\" class=\"citation-link\" title=\"View source [2]\">[2]\u003C\u002Fa>\u003Ca href=\"#source-3\" class=\"citation-link\" title=\"View source [3]\">[3]\u003C\u002Fa>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Travelers favor short drives and quick flights to:\n\u003Cul>\n\u003Cli>Beaches and lakes \u003Ca href=\"#source-2\" class=\"citation-link\" title=\"View source [2]\">[2]\u003C\u002Fa>\u003Ca href=\"#source-3\" class=\"citation-link\" title=\"View source [3]\">[3]\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>Mountain towns and outdoor escapes \u003Ca href=\"#source-3\" class=\"citation-link\" title=\"View source [3]\">[3]\u003C\u002Fa>\u003Ca href=\"#source-4\" class=\"citation-link\" title=\"View source [4]\">[4]\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003Cli>Searches:\n\u003Cul>\n\u003Cli>Florida and \u003Ca href=\"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FList_of_beaches_in_California\" class=\"wiki-link\" target=\"_blank\" rel=\"noopener\">California beaches\u003C\u002Fa>: ~+50% \u003Ca href=\"#source-3\" class=\"citation-link\" title=\"View source [3]\">[3]\u003C\u002Fa>\u003Ca href=\"#source-4\" class=\"citation-link\" title=\"View source [4]\">[4]\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>Outdoor hotspots (lakes, trails, national parks): ~+65% YoY \u003Ca href=\"#source-3\" class=\"citation-link\" title=\"View source [3]\">[3]\u003C\u002Fa>\u003Ca href=\"#source-4\" class=\"citation-link\" title=\"View source [4]\">[4]\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>💡 \u003Cstrong>Key takeaway:\u003C\u002Fstrong> Close-to-home, nature-rich, easy-to-reach locations are top targets for summer marketing. \u003Ca href=\"#source-2\" class=\"citation-link\" title=\"View source [2]\">[2]\u003C\u002Fa>\u003Ca href=\"#source-4\" class=\"citation-link\" title=\"View source [4]\">[4]\u003C\u002Fa>\u003C\u002Fp>\n\u003Ch3>3. Measured, Intentional Travel\u003C\u002Fh3>\n\u003Cp>Higher prices are fueling more intentional trips. \u003Ca href=\"#source-7\" class=\"citation-link\" title=\"View source [7]\">[7]\u003C\u002Fa>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>With airfare and overall costs climbing, travelers want:\n\u003Cul>\n\u003Cli>Clear emotional payoff\u003C\u002Fli>\n\u003Cli>Strong sense of value \u003Ca href=\"#source-3\" class=\"citation-link\" title=\"View source [3]\">[3]\u003C\u002Fa>\u003Ca href=\"#source-7\" class=\"citation-link\" title=\"View source [7]\">[7]\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003Cli>Patterns emerging:\n\u003Cul>\n\u003Cli>Fewer “automatic” theme-park blowouts\u003C\u002Fli>\n\u003Cli>More purposeful, restorative, financially sensible itineraries \u003Ca href=\"#source-3\" class=\"citation-link\" title=\"View source [3]\">[3]\u003C\u002Fa>\u003Ca href=\"#source-7\" class=\"citation-link\" title=\"View source [7]\">[7]\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>One “big memory” trip plus smaller, realistic getaways\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>⚠️ \u003Cstrong>Key point:\u003C\u002Fstrong> Rising costs reshape itineraries, trip length, and destinations—but don’t eliminate summer travel. \u003Ca href=\"#source-7\" class=\"citation-link\" title=\"View source [7]\">[7]\u003C\u002Fa>\u003Ca href=\"#source-8\" class=\"citation-link\" title=\"View source [8]\">[8]\u003C\u002Fa>\u003C\u002Fp>\n\u003Ch3>4. Screen-Inspired “Set-Jetting”\u003C\u002Fh3>\n\u003Cp>Travelers increasingly follow film and TV locations, a major behavior driver highlighted by Vrbo. \u003Ca href=\"#source-3\" class=\"citation-link\" title=\"View source [3]\">[3]\u003C\u002Fa>\u003Ca href=\"#source-5\" class=\"citation-link\" title=\"View source [5]\">[5]\u003C\u002Fa>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Social feeds feature “set-jetting” lists:\n\u003Cul>\n\u003Cli>Islands like Santorini \u003Ca href=\"#source-5\" class=\"citation-link\" title=\"View source [5]\">[5]\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>Film-famous coastlines and cityscapes \u003Ca href=\"#source-5\" class=\"citation-link\" title=\"View source [5]\">[5]\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003Cli>For on-screen destinations, this creates opportunities to:\n\u003Cul>\n\u003Cli>Tie content and offers to specific shows\u002Ffilms\u003C\u002Fli>\n\u003Cli>Package location-based experiences \u003Ca href=\"#source-3\" class=\"citation-link\" title=\"View source [3]\">[3]\u003C\u002Fa>\u003Ca href=\"#source-5\" class=\"citation-link\" title=\"View source [5]\">[5]\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch3>5. More Trips, Spread Across the Season\u003C\u002Fh3>\n\u003Cp>Americans are taking more—but not necessarily longer—trips. \u003Ca href=\"#source-8\" class=\"citation-link\" title=\"View source [8]\">[8]\u003C\u002Fa>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>72% plan to travel this summer \u003Ca href=\"#source-8\" class=\"citation-link\" title=\"View source [8]\">[8]\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>37% plan several trips vs. 35% planning only one \u003Ca href=\"#source-8\" class=\"citation-link\" title=\"View source [8]\">[8]\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>Multi-trip travelers are up ~5 percentage points YoY \u003Ca href=\"#source-8\" class=\"citation-link\" title=\"View source [8]\">[8]\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>📊 \u003Cstrong>Data point:\u003C\u002Fstrong> Summer 2026 is about multiple, carefully budgeted getaways woven around work and life. \u003Ca href=\"#source-3\" class=\"citation-link\" title=\"View source [3]\">[3]\u003C\u002Fa>\u003Ca href=\"#source-8\" class=\"citation-link\" title=\"View source [8]\">[8]\u003C\u002Fa>\u003C\u002Fp>\n\u003Chr>\n\u003Ch2>How Travel Brands and Travelers Can Use Unpack ’26 Summer\u003C\u002Fh2>\n\u003Cp>\u003Cstrong>For accommodations and DMOs in host cities:\u003C\u002Fstrong> \u003Ca href=\"#source-2\" class=\"citation-link\" title=\"View source [2]\">[2]\u003C\u002Fa>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Use data to manage soccer-driven surges:\n\u003Cul>\n\u003Cli>Dynamic pricing and clear tournament packages\u003C\u002Fli>\n\u003Cli>Flexible cancellation to encourage early booking\u003C\u002Fli>\n\u003Cli>Partnerships with nearby towns to handle spillover\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>For non-host and secondary destinations:\u003C\u002Fstrong> \u003Ca href=\"#source-2\" class=\"citation-link\" title=\"View source [2]\">[2]\u003C\u002Fa>\u003Ca href=\"#source-4\" class=\"citation-link\" title=\"View source [4]\">[4]\u003C\u002Fa>\u003Ca href=\"#source-7\" class=\"citation-link\" title=\"View source [7]\">[7]\u003C\u002Fa>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Market as quieter, better-value alternatives during match peaks:\n\u003Cul>\n\u003Cli>Uncrowded lakes and trails\u003C\u002Fli>\n\u003Cli>Small towns and “coolcation” escapes\u003C\u002Fli>\n\u003Cli>Offers that fit the measured, domestic travel mindset\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>💡 \u003Cstrong>Key takeaway:\u003C\u002Fstrong> In big-event periods, every destination is a “magnet” or a “release valve”—know your role and market accordingly. \u003Ca href=\"#source-2\" class=\"citation-link\" title=\"View source [2]\">[2]\u003C\u002Fa>\u003Ca href=\"#source-3\" class=\"citation-link\" title=\"View source [3]\">[3]\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>For travel advisors and online agencies:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Turn insights into practical guidance:\n\u003Cul>\n\u003Cli>Recommend midweek departures\u002Freturns to dodge peak fares \u003Ca href=\"#source-2\" class=\"citation-link\" title=\"View source [2]\">[2]\u003C\u002Fa>\u003Ca href=\"#source-9\" class=\"citation-link\" title=\"View source [9]\">[9]\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>Suggest alternate airports and regional hubs when hosts sell out \u003Ca href=\"#source-2\" class=\"citation-link\" title=\"View source [2]\">[2]\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>Steer budget-conscious clients to nearby, drive-to nature trips \u003Ca href=\"#source-3\" class=\"citation-link\" title=\"View source [3]\">[3]\u003C\u002Fa>\u003Ca href=\"#source-9\" class=\"citation-link\" title=\"View source [9]\">[9]\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Advisors report using Unpack ’26 Summer as a “script” for budget talks, showing why a national-park loop may beat a rushed, expensive long-haul vacation.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>For travelers:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cstrong>Book earlier\u003C\u002Fstrong> to secure flights and stays before capacity tightens. \u003Ca href=\"#source-7\" class=\"citation-link\" title=\"View source [7]\">[7]\u003C\u002Fa>\u003Ca href=\"#source-9\" class=\"citation-link\" title=\"View source [9]\">[9]\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Target less touristy or cooler-climate spots\u003C\u002Fstrong> to avoid price spikes and heat. \u003Ca href=\"#source-7\" class=\"citation-link\" title=\"View source [7]\">[7]\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Use tech tools and fare alerts\u003C\u002Fstrong> to stay flexible and grab price drops. \u003Ca href=\"#source-9\" class=\"citation-link\" title=\"View source [9]\">[9]\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>⚡ \u003Cstrong>Practical move:\u003C\u002Fstrong> Treat your searches and alerts as core parts of your budget strategy, not afterthoughts.\u003C\u002Fp>\n","Summer 2026 is being reshaped by higher costs, major events, and a strong shift toward staying closer to home. [3][7]  \n\nUnpack ’26 Summer: The Trends in Travel™ is Expedia Group’s first summer-only e...","trend-radar",[],795,4,"2026-05-25T06:22:25.548Z",[17,22,26,30,34,38,42,46,50,54],{"title":18,"url":19,"summary":20,"type":21},"UNPACK ’26 SUMMER TRAVEL TRENDS: DOMESTIC DEMAND RISES AS TRAVELLERS TAKE A MORE MEASURED APPROACH","https:\u002F\u002Fmarkets.ft.com\u002Fdata\u002Fannounce\u002Fdetail?dockey=600-202605211314BIZWIRE_USPRX____20260521_BW222422-1","UNPACK ’26 SUMMER TRAVEL TRENDS: DOMESTIC DEMAND RISES AS TRAVELLERS TAKE A MORE MEASURED APPROACH – Company Announcement - FT.com\n\nTravel’s go-to data-based trend report releases a first-ever summer ...","kb",{"title":23,"url":24,"summary":25,"type":21},"Unpack '26 Summer: spotlight on seasonal trends","https:\u002F\u002Fpartner.expediagroup.com\u002Fen-us\u002Fresources\u002Fblog\u002Funpack-26-summer-spotlight-on-seasonal-trends","Unpack ’26 Summer: spotlight on seasonal trends\n\nLearn what travelers want, what’s driving bookings, and how to tap into the season’s demand.\n\nExpedia Group\nMay 21, 2026\n\nFive trends. Clear signals. D...",{"title":27,"url":28,"summary":29,"type":21},"Unpack ’26 Summer Travel Trends: Domestic Demand Rises as Travelers Take a More Measured Approach","https:\u002F\u002Fwww.expedia.com\u002Fnewsroom\u002Funpack-26-summer-travel-trends-domestic-demand-rises-as-travelers-take-a-more-measured-approach\u002F","Seattle, 21 May 2026\n\nUnpack ’26 Summer Travel Trends: The Trends in Travel\n\nTravel’s go-to data-based trend report releases a first-ever summer edition — Unpack ’26 Summer: The Trends in Travel.\n\nTod...",{"title":31,"url":32,"summary":33,"type":21},"UNPACK ’26 SUMMER TRAVEL TRENDS: DOMESTIC DEMAND RISES AS TRAVELERS TAKE A MORE MEASURED APPROACH","https:\u002F\u002Fwww.caledonianrecord.com\u002Funpack-26-summer-travel-trends-domestic-demand-rises-as-travelers-take-a-more-measured-approach\u002Farticle_86f544ea-a25b-5394-8517-65bc69ae553a.html","EXPEDIA GROUP UNVEILS UNPACK ’26 SUMMER: THE TRENDS IN TRAVEL\n\nExpedia Group’s Unpack ’26 Summer: The Trends in Travel, the latest edition of its industry-leading report, reveals how travel behavior i...",{"title":35,"url":36,"summary":37,"type":21},"Vrbo - According to the Unpack '26 Summer Travel Trend... | Facebook","https:\u002F\u002Fwww.facebook.com\u002FVrbo\u002Fposts\u002Faccording-to-the-unpack-26-summer-travel-trend-report-travelers-are-booking-trip\u002F1392307002944475\u002F","According to the Unpack '26 Summer Travel Trend Report, travelers are booking trips inspired by their favorite shows and movies, making 'Set-Jetting' one of this summer's biggest travel trends.\n\nWhere...",{"title":39,"url":40,"summary":41,"type":21},"Expedia 2026 Air Hacks: Friday Takes Off as the New Cheapest Day to Depart and Book","https:\u002F\u002Fwww.expedia.com\u002Fnewsroom\u002F","[No article content found on the provided page excerpt. The text appears to be a list of newsroom articles with titles and links, but the body text of any single article is not included here.]",{"title":43,"url":44,"summary":45,"type":21},"Summer 2026: The Strategic Guide to Purposeful Travel","https:\u002F\u002Faltuswealthmgt.com\u002Fresources\u002Fmarket-commentary\u002Fsummer-2026-the-strategic-guide-to-purposeful-travel\u002F","Summer 2026: The Strategic Guide to Purposeful Travel\n\nMay is the month when “out of office” plans truly begin to take shape. While the focus is often on the destination, a successful summer in 2026 r...",{"title":47,"url":48,"summary":49,"type":21},"2026 Summer Travel Survey: How Americans Are Planning Vacation This Year","https:\u002F\u002Fwww.generalitravelinsurance.com\u002Ftravel-resources\u002Fsummer-travel-survey.html","By Steven Bartholow\n\nReviewed by Kim Cooper Post\n\nRead Time: 6 minutes\n\nWe surveyed U.S. travelers about their summer vacation plans, from where they’re going and how long they’ll stay to how early th...",{"title":51,"url":52,"summary":53,"type":21},"Smart Travel Tips to Make Your 2026 Vacation Easier","https:\u002F\u002Fwww.avoyatravel.com\u002Fblog\u002Fsmart-travel-tips\u002F","Planning a vacation in 2026 comes with exciting opportunities and a few new challenges. Travel is moving faster than ever, but with smart planning and the right tools, your trip can be smoother, more ...",{"title":55,"url":56,"summary":55,"type":21},"Key tips for traveling safely and with good planning in 2026.","https:\u002F\u002Fwww.facebook.com\u002Fgroups\u002Figrewupinillinoisstate\u002Fposts\u002F1438585937466346\u002F",{"totalSources":58},10,{"generationDuration":60,"kbQueriesCount":58,"confidenceScore":61,"sourcesCount":58},229016,100,{"metaTitle":63,"metaDescription":64},"Summer Travel Trends: Expedia’s Unpack ’26 Insights","See Summer Travel Trends reshaping 2026: Expedia’s Unpack ’26 reveals domestic demand, price shifts, and planner tips — discover where bookings surge.","en","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1689326561417-78ad743ff4e2?ixid=M3w4OTczNDl8MHwxfHNlYXJjaHwxfHx1bnBhY2slMjBzdW1tZXIlMjBleHBlZGlhJTIwZmlyc3R8ZW58MXwwfHx8MTc3OTY4OTcwM3ww&ixlib=rb-4.1.0&w=1200&h=630&fit=crop&crop=entropy&auto=format,compress&q=60",{"photographerName":68,"photographerUrl":69,"unsplashUrl":70},"Warren Umoh","https:\u002F\u002Funsplash.com\u002F@warrenumoh?utm_source=coreprose&utm_medium=referral","https:\u002F\u002Funsplash.com\u002Fphotos\u002Fa-pool-with-a-pool-float-inflatable-toys-and-the-word-summer-Me7y3DYfIBE?utm_source=coreprose&utm_medium=referral",true,"unpack-26-summer-expedia-s-first-ever-summer-trends-edition",{"key":74,"name":75,"nameEn":76},"voyage","Voyage & Destinations","Travel & Destinations",[78,80,82,84],{"text":79},"Unpack ’26 Summer is a seasonal dashboard from Expedia Group using first‑party data, traveler surveys, social listening, and forward-looking search and booking signals to track June–August 2026 travel trends.",{"text":81},"Domestic travel is dominant: social conversation about domestic vacations is up 77% YoY, 63% of U.S. travelers and 53% of Canadian travelers plan to stay in their own countries, and searches for outdoor hotspots rose ~65% YoY.",{"text":83},"Higher costs are reshaping behavior: airline tickets are up 14.9%, the Travel Price Index is up 5.8%, U.S. families spend about $6,354 per trip, and travelers favor one “big memory” trip plus smaller, budgeted getaways.",{"text":85},"Summer demand remains resilient: nearly three‑quarters of U.S. travelers plan at least one summer trip and 72% overall plan to travel, with multi‑trip travel rising and 37% planning several trips this summer.",[87,90,93],{"question":88,"answer":89},"What is Unpack ’26 Summer and who should use it?","Unpack ’26 Summer is Expedia Group’s first summer‑only edition of The Trends in Travel™, offering near‑real‑time visibility into searches, bookings, social conversation, and traveler intent for June–August 2026. It synthesizes first‑party data from Expedia, Hotels.com, and Vrbo with traveler surveys and social listening to reveal where demand is rising or softening and why; the report is designed for hoteliers, DMOs, travel advisors, OTAs, and marketers who need actionable signals for pricing, packaging, and promotional timing. Users should treat it as a seasonal dashboard to identify event‑driven surges (e.g., soccer host cities), domestic short‑haul demand spikes, and shifting value expectations so they can deploy dynamic pricing, targeted offers, and localized messaging that align with measured, intentional summer travel behavior.",{"question":91,"answer":92},"How are rising costs changing summer 2026 travel choices?","Rising costs are prompting travelers to plan more intentionally: airfares are up 14.9% and the Travel Price Index is up 5.8%, so consumers are prioritizing trips with clear emotional payoff and perceived value. Travelers are shifting toward closer‑to‑home, nature‑oriented escapes, balancing one larger “big memory” trip with several smaller, budget‑friendly getaways and using fare alerts and flexible dates to manage spend.",{"question":94,"answer":95},"How should destinations respond to major events like the summer soccer tournament?","Destinations should position themselves as either a magnet or a release valve: host cities must prepare for demand surges with tournament packages, dynamic pricing, and flexible cancellation to lock in early bookings, while nearby and secondary destinations should market themselves as uncrowded, better‑value alternatives. Partnerships between host cities and surrounding towns, clear communication about transit and lodging options, and targeted offers for non‑matchgoing travelers will capture spillover demand and diffuse price pressure.",[97,105,110,114,119,123,127,131,135,142,149,155,161,166,170],{"id":98,"name":99,"type":100,"confidence":101,"wikipediaUrl":102,"slug":103,"mentionCount":104},"6a13ead0a2d594d36d22b2e2","U.S. families spend per trip","concept",0.92,null,"6a13ead0a2d594d36d22b2e2-u-s-families-spend-per-trip",1,{"id":106,"name":107,"type":100,"confidence":108,"wikipediaUrl":102,"slug":109,"mentionCount":104},"6a13ead1a2d594d36d22b2e6","U.S. travelers planning to travel (Summer 2026)",0.93,"6a13ead1a2d594d36d22b2e6-u-s-travelers-planning-to-travel-summer-2026",{"id":111,"name":112,"type":100,"confidence":108,"wikipediaUrl":102,"slug":113,"mentionCount":104},"6a13ead0a2d594d36d22b2e3","domestic travel (U.S.)","6a13ead0a2d594d36d22b2e3-domestic-travel-u-s",{"id":115,"name":116,"type":100,"confidence":117,"wikipediaUrl":102,"slug":118,"mentionCount":104},"6a13ead0a2d594d36d22b2e1","Travel Price Index",0.9,"6a13ead0a2d594d36d22b2e1-travel-price-index",{"id":120,"name":121,"type":100,"confidence":117,"wikipediaUrl":102,"slug":122,"mentionCount":104},"6a13ead0a2d594d36d22b2df","beaches and lakes","6a13ead0a2d594d36d22b2df-beaches-and-lakes",{"id":124,"name":125,"type":100,"confidence":117,"wikipediaUrl":102,"slug":126,"mentionCount":104},"6a13ead1a2d594d36d22b2e5","social conversation about domestic vacations","6a13ead1a2d594d36d22b2e5-social-conversation-about-domestic-vacations",{"id":128,"name":129,"type":100,"confidence":101,"wikipediaUrl":102,"slug":130,"mentionCount":104},"6a13ead1a2d594d36d22b2e4","domestic travel (Canada)","6a13ead1a2d594d36d22b2e4-domestic-travel-canada",{"id":132,"name":133,"type":100,"confidence":117,"wikipediaUrl":102,"slug":134,"mentionCount":104},"6a13ead0a2d594d36d22b2e0","airline tickets","6a13ead0a2d594d36d22b2e0-airline-tickets",{"id":136,"name":137,"type":138,"confidence":139,"wikipediaUrl":140,"slug":141,"mentionCount":104},"6a13eacfa2d594d36d22b2d8","summer soccer tournament","event",0.87,"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FThe_Soccer_Tournament","6a13eacfa2d594d36d22b2d8-summer-soccer-tournament",{"id":143,"name":144,"type":145,"confidence":117,"wikipediaUrl":146,"slug":147,"mentionCount":148},"69ee0106e1ca17caac37c7d4","Florida beaches","location","https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FNorthwest_Florida_Beaches_International_Airport","69ee0106e1ca17caac37c7d4-florida-beaches",2,{"id":150,"name":151,"type":145,"confidence":152,"wikipediaUrl":153,"slug":154,"mentionCount":104},"6a13eacfa2d594d36d22b2da","Philadelphia",0.95,"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FPhiladelphia","6a13eacfa2d594d36d22b2da-philadelphia",{"id":156,"name":157,"type":145,"confidence":158,"wikipediaUrl":159,"slug":160,"mentionCount":104},"6a13eacfa2d594d36d22b2db","Monterrey",0.94,"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FMonterrey","6a13eacfa2d594d36d22b2db-monterrey",{"id":162,"name":163,"type":145,"confidence":117,"wikipediaUrl":164,"slug":165,"mentionCount":104},"6a13ead0a2d594d36d22b2dc","California beaches","https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FList_of_beaches_in_California","6a13ead0a2d594d36d22b2dc-california-beaches",{"id":167,"name":168,"type":145,"confidence":108,"wikipediaUrl":102,"slug":169,"mentionCount":104},"6a13ead0a2d594d36d22b2dd","Santorini","6a13ead0a2d594d36d22b2dd-santorini",{"id":171,"name":172,"type":145,"confidence":101,"wikipediaUrl":102,"slug":173,"mentionCount":104},"6a13ead0a2d594d36d22b2de","national parks","6a13ead0a2d594d36d22b2de-national-parks",[175,182,189,196],{"id":176,"title":177,"slug":178,"excerpt":179,"category":11,"featuredImage":180,"publishedAt":181},"6a082ca637fefdb1fff6e5f4","Americans Are Adopting Slow Travel: Why Longer Stays and Fewer Destinations Are Redefining Vacations","americans-are-adopting-slow-travel-why-longer-stays-and-fewer-destinations-are-redefining-vacations","Why Americans Are Turning to Slow Travel in 2026\n\nIn 2026, U.S. travelers are trading whirlwind, multi-country trips for longer stays in fewer places. Google reports record interest in “slow travel,”...","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1590248451958-05bf0fa70354?ixid=M3w4OTczNDl8MHwxfHNlYXJjaHwxfHxhbWVyaWNhbnMlMjBhZG9wdGluZ3xlbnwxfDB8fHwxNzc4OTIwNjE0fDA&ixlib=rb-4.1.0&w=1200&h=630&fit=crop&crop=entropy&auto=format,compress&q=60","2026-05-16T08:47:04.985Z",{"id":183,"title":184,"slug":185,"excerpt":186,"category":11,"featuredImage":187,"publishedAt":188},"69fd8b797894807ad7bc5c34","Visa Destinations Launches in Asia Pacific: Why Thailand Is First and What Travellers Can Expect","visa-destinations-launches-in-asia-pacific-why-thailand-is-first-and-what-travellers-can-expect","Asia Pacific at a Turning Point: Why Visa Destinations Is Launching Now  \n\nAsia Pacific is now one of the world’s most powerful travel markets. VisaNet data shows nearly US$180 billion in travel spend...","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1655722724849-8e81eafc8526?ixid=M3w4OTczNDl8MHwxfHNlYXJjaHwxfHx2aXNhJTIwZGVzdGluYXRpb25zfGVufDF8MHx8fDE3NzgyMjM5OTN8MA&ixlib=rb-4.1.0&w=1200&h=630&fit=crop&crop=entropy&auto=format,compress&q=60","2026-05-08T07:18:50.920Z",{"id":190,"title":191,"slug":192,"excerpt":193,"category":11,"featuredImage":194,"publishedAt":195},"69edff08268a2275c3d756d4","Tripadvisor's Top Summer 2026 Travel Destinations List","tripadvisor-s-top-summer-2026-travel-destinations-list","Introduction\n\nTripadvisor’s Summer Travel Index for 2026 shows surging demand for warm-weather escapes, especially easy-to-reach beaches and major cities.[3] The ranking uses searches made between Feb...","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1706894724915-0653141aa200?ixid=M3w4OTczNDl8MHwxfHNlYXJjaHwxfHx0cmlwYWR2aXNvciUyMHRvcHxlbnwxfDB8fHwxNzc3MjA1MDAwfDA&ixlib=rb-4.1.0&w=1200&h=630&fit=crop&crop=entropy&auto=format,compress&q=60","2026-04-26T12:14:26.118Z",{"id":197,"title":198,"slug":199,"excerpt":200,"category":11,"featuredImage":201,"publishedAt":202},"69e4a17526a02445ea5a1547","Mũi Né, Vietnam: Why This Coastal Gem Is a Top Trending 2026 Destination","mui-ne-vietnam-why-this-coastal-gem-is-a-top-trending-2026-destination","Mũi Né has jumped from low-key fishing town to global spotlight after being named one of Booking.com’s top 10 trending destinations worldwide for 2026.[2] The platform highlights its surreal dunes, la...","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1597074492446-3cefbaddf8a0?ixid=M3w4OTczNDl8MHwxfHNlYXJjaHwxfHxtdWklMjB2aWV0bmFtJTIwZW1lcmdpbmclMjB0b3B8ZW58MXwwfHx8MTc3NjU5MTIyMXww&ixlib=rb-4.1.0&w=1200&h=630&fit=crop&crop=entropy&auto=format,compress&q=60","2026-04-19T09:40:57.532Z",["Island",204],{"key":205,"params":206,"result":208},"ArticleBody_hOgesNkzn4E3f9VTldZ3ZGbpmGAL2L359tcNaMbIC0",{"props":207},"{\"articleId\":\"6a13e8e7a33b9706f9fe0475\"}",{"head":209},{}]