[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fzXqyCNDTd5bR5PLCJbGblibuqUEDHmizpaAJiC61Cp0":3},{"locale":4,"topic":5,"relatedTrends":31},"fr",{"topic":6,"slug":7,"canonicalSlug":7,"topicAliases":8,"nicheKey":10,"nicheName":11,"nicheNameEn":12,"nicheIcon":13,"country":14,"countries":15,"agentKey":16,"score":17,"type":18,"isFresh":19,"isPublic":19,"detectedAt":20,"sources":21,"evidence":28},"Événements de marque en hausse de 54% depuis 2019","evenements-de-marque-en-hausse-de-54-depuis-2019",[9],"Hausse des événements de marque pour mode, beauté et lifestyle","lifestyle","Lifestyle & Bien-être","Lifestyle & Wellness","✨","FR",[14],"lifestyle-FR",74,"emerging",false,"2026-05-24T12:32:16.982Z",[22],{"title":23,"url":24,"domain":25,"snippet":26,"content":27},"Les évènements de marque ont bondi de 54 % depuis 2019 : mode, beauté et lifestyle font le pari du réel","https:\u002F\u002Fwww.journalduluxe.fr\u002Ffr\u002Fbusiness\u002Fessor-evenements-de-marque-mode-beaute-lifestyle-launchmetrics","journalduluxe.fr","Depuis 2019, les événements de marque ont augmenté de 54 %, et les secteurs mode, beauté et lifestyle misent sur le réel face à la saturation digitale.","!\n\nWith your agreement, we and ) use cookies or similar technologies to store, access, and process personal data like your visit on this website, IP addresses and cookie identifiers. Some partners do not ask for your consent to process your data and rely on their legitimate business interest. You can withdraw your consent or object to data processing based on legitimate interest at any time by clicking on “Learn More” or in our Privacy Policy on this website.\n\nWe and our partners process data for the following purposes:Personalised advertising and content, advertising and content measurement, audience research and services development, Precise geolocation data, and identification through device scanning, Store and\u002For access information on a device\n\nLearn More →Disagree and close Agree and close\n\nFace à la saturation des écrans, les marques de mode, beauté et lifestyle misent sur les évènements physiques comme leviers de croissance, entre défilés, _watch parties_, lancements produits et activations VIP.\n\n* * *\n\nLes chiffres avancés par le cabinet d'études médiatiques Launchmetrics parlent d'eux-mêmes : comparé à 2019, dernière année de référence avant la parenthèse pandémique, les évènements organisés par les marques de mode, beauté et lifestyle ont progressé de **+54 % à l'échelle mondiale**, tandis que leur fréquentation aurait bondi de +65 %.\n\nDéfilés, after-shows, présentations et lancements produits, expositions, soirées presse, activations influenceurs, évènements commun",{"mentionsLast7Days":29,"mentionsLast30Days":29,"firstSeen":20,"lastSeen":20,"relatedEntities":30},1,[24],[32,37,41,44,48,52],{"topic":33,"slug":34,"score":35,"type":36,"country":14,"nicheIcon":13},"Sélection cadeaux Fête des Mères beauté, bien-être et high-tech","selection-cadeaux-fete-des-meres-beaute-bien-etre-et-high-tech",100,"spiking",{"topic":38,"slug":39,"score":40,"type":36,"country":14,"nicheIcon":13},"Tendances été 2026 : mode, beauté, déco et cuisine","tendances-ete-2026-mode-beaute-deco-et-cuisine",96,{"topic":42,"slug":43,"score":40,"type":36,"country":14,"nicheIcon":13},"Idées déco et lifestyle pour la Fête des Mères","idees-deco-et-lifestyle-pour-la-fete-des-meres",{"topic":45,"slug":46,"score":47,"type":36,"country":14,"nicheIcon":13},"Collaborations entre maisons de luxe et équipementiers sportifs","collaborations-entre-maisons-de-luxe-et-equipementiers-sportifs",93,{"topic":49,"slug":50,"score":51,"type":36,"country":14,"nicheIcon":13},"Bélier : horoscope du 26 avril 2026 et conseils du jour","belier-horoscope-du-26-avril-2026-et-conseils-du-jour",87,{"topic":53,"slug":54,"score":51,"type":36,"country":14,"nicheIcon":13},"Lancement d'ELLE Resort & Beach Club à Bali","lancement-d-elle-resort-beach-club-a-bali"]