DAA survey finds 85% of Americans recognize AdChoices icon
Trend Signal 
2
mentions (7d)
2
mentions (30d)
Mar 1, 2026
first seen
1
countries
Context & Analysis
This trend "DAA survey finds 85% of Americans recognize AdChoices icon" was detected in the Digital Marketing category with a score of 65/100. This trend is showing signs of slowdown after a period of interest.
Related entities
Source excerpts
85% of Americans now recognize the AdChoices icon, DAA survey finds =============== ](https://ppc.land/) Announcement Discover more AI Digital marketing digital marketing A record 85 percent of Americans now recognize the blue triangular**AdChoices**icon that appears on digital advertisements across websites and apps, according to a survey published on February 24, 2026 by the Digital Advertising Alliance. The figure marks a 6 percent increase since the same question was posed in 2024, and...
— ppc.land
What sources say
"A Digital Advertising Alliance survey found 85% of Americans now recognize the AdChoices icon, with large majorities expecting interest-based ads and supporting oversight."
"PRNewswire/ -- The vast majority of Americans (88%) say they expect to get interest-based ads, and a record 85% recognize the blue triangular AdChoices icon..."
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