[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fk4lhuAx1p70dS7IzPgJPSB-mqiPX8qSMp8xkACW4xFE":3},{"locale":4,"topic":5,"relatedTrends":81},"en",{"topic":6,"slug":7,"canonicalSlug":7,"topicAliases":8,"nicheKey":12,"nicheName":13,"nicheNameEn":14,"nicheIcon":15,"country":16,"countries":17,"agentKey":18,"score":19,"type":20,"isFresh":21,"isPublic":21,"detectedAt":22,"sources":23,"evidence":77},"E.l.f. Beauty to reverse some tariff-driven price increases","e-l-f-beauty-to-reverse-some-tariff-driven-price-increases",[9,10,11],"E.l.f. Beauty reverses tariff-driven price increase strategy","E.l.f. Beauty reverses tariff-driven price hikes strategy","E.l.f. Beauty to reverse some tariff-driven price hikes","beaute","Beauté & Cosmétiques","Beauty & Cosmetics","💄","SA",[16],"beaute-SA",96,"spiking",false,"2026-05-22T00:17:06.839Z",[24,30,36,41,46,51,57,62,67,72],{"title":25,"url":26,"domain":27,"snippet":28,"content":29},"E.l.f. Beauty to walk back some tariff price increases amid high gas prices and consumer 'suffering'","https:\u002F\u002Fwww.cnbc.com\u002F2026\u002F05\u002F20\u002Felf-beauty-elf-earnings-q4-2026.html","cnbc.com","E.l.f. Beauty plans to roll back some tariff-related price hikes after a $1 increase last August, aiming to counter declining unit sales as consumers feel financial strain.","E.l.f. Beauty to walk back some tariff price increases amid high gas prices and consumer ‘suffering’\n\n*      \n\nCREATE FREE ACCOUNT\n\n!\n\n!\n\nMenu\n\nKey Points\n\n*   E.l.f. Beauty plans to walk back some of its tariff-fueled price increases to offset a slowdown in unit sales as consumers have been pulling back. \n*   “We’ve seen units drop off a bit more in the last few months as consumers have particularly been suffering with higher costs,” CEO Tarang Amin told CNBC in an interview. “There’ll be additional items that we will test lower pricing on to really be able to reinforce our value proposition at a time when the consumer is suffering.” \n*   E.l.f.’s plan for price reductions came as it reported fiscal fourth-quarter earnings that beat expectations on the top and bottom lines. \n\nIn this article\n\n*   ](https:\u002F\u002Fwww.cnbc.com\u002Fquotes\u002FELF)\n\nFollow your favorite stocks CREATE FREE ACCOUNT\n\n![Image 4: NEW YORK, NEW YORK - APRIL 04: Beauty products by e.l.f. c\n\n[Content truncated...]",{"title":31,"url":32,"domain":33,"snippet":34,"content":35},"Is e.l.f. Beauty's Recent Earnings Surge Sustainable","https:\u002F\u002Fwww.kavout.com\u002Fmarket-lens\u002Fis-e-l-f-beauty-s-recent-earnings-surge-sustainable","kavout.com","e.l.f. Beauty exceeded Q3 2026 earnings expectations and raised guidance, driven by organic growth and the Rhode acquisition.",null,{"title":37,"url":38,"domain":39,"snippet":40,"content":35},"E.l.f. Beauty cuts prices on some products as sales slowdown tempers fiscal 2027 outlook","https:\u002F\u002Ftradersunion.com\u002Fnews\u002Ffinancial-news\u002Fshow\u002F2093613-elf-beauty-cuts-prices-sales-outlook\u002F","tradersunion.com","After lifting prices across its product range last August to counter tariffs, E.l.f. Beauty is now preparing targeted price cuts as shoppers pull back on...",{"title":42,"url":43,"domain":44,"snippet":45,"content":35},"e.l.f. Beauty Reports Strong Q4 Results Amid Pricing Strategy Adjustments","https:\u002F\u002Fintellectia.ai\u002Fnews\u002Fstock\u002Felf-beauty-reports-strong-q4-results-amid-pricing-strategy-adjustments","intellectia.ai","Strong Performance**: e.l.f. Beauty reported fourth-quarter net sales of $449.3 million, a 35% year-over-year increase that exceeded analysts' exp...",{"title":47,"url":48,"domain":49,"snippet":50,"content":35},"Wall Street futures dip as Nvidia beats but wobbles, Intuit slumps on job cuts","https:\u002F\u002Fwww.dimsumdaily.hk\u002Fwall-street-futures-dip-as-nvidia-beats-but-wobbles-intuit-slumps-on-job-cuts\u002F","dimsumdaily.hk","U.S. equity futures eased on Wednesday night as traders weighed whether Nvidia's latest results justified lofty expectations around artificial intelligence.",{"title":52,"url":53,"domain":54,"snippet":55,"content":56},"E.l.f. Beauty does an about-face on price hikes","https:\u002F\u002Fwww.retaildive.com\u002Fnews\u002Felf-beauty-about-face-price-hikes-q4-earnings\u002F820958\u002F","retaildive.com","Facing a pronounced decline in unit volume, E.l.f. Beauty said it is testing adjustments and walking back some tariff-driven price hikes to restore sales.","Opens in a new window Opens an external website Opens an external website in a new window\n\nThis website utilizes technologies such as cookies to enable essential site functionality, as well as for analytics, personalization, and targeted advertising. To learn more, view the following link: \n\n!\n\n CONTINUE TO SITE ➞ \n\nLet Retail Dive’s free newsletter keep you informed, straight from your inbox.\n\n- [x]  Daily Dive M-F \n\n- [x]  DTC Weekly Every Tuesday \n\n- [x]  Marketing Weekly Every Wednesday \n\n- [x]  Tech Weekly Every Thursday \n\n- [x]  Operations Weekly Every Monday \n\n-  and . You can unsubscribe at anytime. \n\nInforma TechTarget|](https:\u002F\u002Fwww.informatechtarget.com\u002F)\n*   \n*   \n*   \n*   \n\n](https:\u002F\u002Fwww.informatechtarget.com\u002Four-brands\u002F)\n\nSearch !![Image 5: close menu](https:\u002F\u002Fwww.retaildive.com\u002Fstatic\u002Fimg\u002Fmenu\n\n[Content truncated...]",{"title":58,"url":59,"domain":60,"snippet":61,"content":35},"A Top Beauty Brand Just Admitted Its Recent Price Hike Backfired—Here's What It's Doing in Response","https:\u002F\u002Fwww.inc.com\u002Famaya-nichole\u002Ftop-beauty-brand-just-admitted-its-recent-price-hike-backfired-what-it-is-doing-in-response\u002F91348196","inc.com","Last year, E.l.f. Beauty confidently raised prices by $1 to offset tariffs. Now, a sudden drop in sales is forcing the company to make a strategic reversal.",{"title":63,"url":64,"domain":65,"snippet":66,"content":35},"E.L.F. Cosmetics Is Lowering Prices After Tariff-Induced Increases","https:\u002F\u002Fwww.allure.com\u002Fstory\u002Felf-cosmetics-lowering-prices","allure.com","E.L.F. Cosmetics is set to lower prices on some products after tariff-induced increases to help consumers dealing with high gas prices and increased costs.",{"title":68,"url":69,"domain":70,"snippet":71,"content":35},"E.l.f. Resets Prices As Rhode Acquisition Drives Global Growth Potential","https:\u002F\u002Fsimplywall.st\u002Fstocks\u002Fus\u002Fhousehold\u002Fnyse-elf\u002Felf-beauty\u002Fnews\u002Felf-resets-prices-as-rhode-acquisition-drives-global-growth","simplywall.st","e.l.f. Beauty (NYSE:ELF) is reversing earlier tariff-driven price increases after a decline in unit volume. The company is rolling out targeted price cuts...",{"title":73,"url":74,"domain":75,"snippet":76,"content":35},"Trump confirms $149B tariff refunds after Supreme Court ruling","https:\u002F\u002Fwww.msn.com\u002Fen-us\u002Fnews\u002Finsight\u002Ftrump-confirms-149b-tariff-refunds-after-supreme-court-ruling\u002Fgm-GM82056843?gemSnapshotKey=GM82056843-snapshot-1&uxmode=ruby","msn.com","Historic court ruling: The Supreme Court voted 6-3 that Trump exceeded his authority in imposing sweeping tariffs, making much of the collected revenue...",{"mentionsLast7Days":78,"mentionsLast30Days":78,"firstSeen":22,"lastSeen":79,"relatedEntities":80},3,"2026-05-26T15:18:10.155Z",[26,32,38,43,48],[82,87,90,93,96,100],{"topic":83,"slug":84,"score":85,"type":86,"country":16,"nicheIcon":15},"L'Oréal's technological showcase at VivaTech 2026","l-oreal-s-technological-showcase-at-vivatech-2026",100,"emerging",{"topic":88,"slug":89,"score":85,"type":86,"country":16,"nicheIcon":15},"Amazon sale on editor‑recommended beauty products up to 30% off","amazon-sale-on-editor-recommended-beauty-products-up-to-30-off",{"topic":91,"slug":92,"score":85,"type":86,"country":16,"nicheIcon":15},"ELLE's 71 best beauty devices and treatments 2026","elle-s-71-best-beauty-devices-and-treatments-2026",{"topic":94,"slug":95,"score":85,"type":20,"country":16,"nicheIcon":15},"Neutrogena summer 2026 makeup and skincare launches","neutrogena-summer-2026-makeup-and-skincare-launches",{"topic":97,"slug":98,"score":99,"type":20,"country":16,"nicheIcon":15},"Charlotte Tilbury receives CBE recognising UK beauty industry impact","charlotte-tilbury-receives-cbe-recognising-uk-beauty-industry-impact",99,{"topic":101,"slug":102,"score":99,"type":20,"country":16,"nicheIcon":15},"Best beauty product launches from May 2026 roundup","best-beauty-product-launches-from-may-2026-roundup"]