EU 2025 e-commerce: 78% of internet users bought online
Trend Signal 
2
mentions (7d)
2
mentions (30d)
Mar 2, 2026
first seen
1
countries
Context & Analysis
This trend "EU 2025 e-commerce: 78% of internet users bought online" was detected in the E-commerce & Dropshipping category with a score of 80/100. This trend is in its emergence phase and gradually gaining visibility.
Related entities
Source excerpts
E-commerce statistics for individuals - Statistics Explained - Eurostat =============== Data extracted in February 2026 Planned article update: February 2027 E-commerce statistics for individuals ===================================== Data extracted in February 2026 Planned article update: February 2027 Highlights ---------- In the EU in 2025, 95% of the individuals surveyed aged 16-74 years had used the internet within the last 12 months, with 78% among them having bought or ordered goods or...
— ec.europa.eu
What sources say
"In the EU in 2025, 95% of surveyed individuals used the internet and 78% of them bought or ordered goods online."
"In the United Kingdom, 41 percent of consumers are now receiving parcels in lockers. And 44 percent also send parcels in the same way."
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