Podcasts overtake spoken-word radio in audience for first time
Trend Signal 
3
mentions (7d)
3
mentions (30d)
Mar 3, 2026
first seen
2
countries
Context & Analysis
This trend "Podcasts overtake spoken-word radio in audience for first time" was detected in the Podcast & Audio category with a score of 100/100. This trend is in its emergence phase and gradually gaining visibility.
Related entities
Source excerpts
Podcasts overtake spoken-word radio =============== ! - [x] * * * * * * * * * * * Search ](https://podnews.net/class-click/3272/2026-02-27) Is your podcast audience truly growing? Explore that reveals how many people are discovering your podcast for the very first time. ! Podcasts overtake spoken-word radio =================================== **5:59** · February 27 2026 · 5.8 minutes to read You can also listen in * For the first time in history, , according to new data from Edison Research at...
— podnews.net
What sources say
"Edison Research at SSRS reports that podcasts have surpassed spoken-word radio in audience reach for the first time."
"Spoken-word audio platforms play an important part in how Americans 13+ spend their day with audio, accounting for 25% of all daily time spent with audio."
"Podcasts have surpassed AM/FM radio as the leading platform for spoken-word audio listening in the United States, according to Edison Research's “Share of..."
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