[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$f1XJQaOZ_q9Tab0uYXnu0yZzapkHJN5jXc4FT5aO4Z10":3},{"locale":4,"topic":5,"relatedTrends":168},"en",{"topic":6,"slug":7,"canonicalSlug":8,"topicAliases":9,"nicheKey":13,"nicheName":14,"nicheNameEn":15,"nicheIcon":16,"country":17,"countries":18,"agentKey":19,"score":20,"type":21,"isFresh":22,"isPublic":22,"detectedAt":23,"sources":24,"evidence":164},"State of Marketing 2026: AI impact on content quality and effectiveness","the-state-of-marketing-in-2026-and-ai-effectiveness","state-of-marketing-2026-ai-impact-on-content-quality-and-effectiveness",[10,11,12],"The state of marketing in 2026 and AI effectiveness","State of Marketing 2026: evaluating AI effectiveness in marketing","The evolving role of AI in marketing effectiveness in 2026","marketing","Marketing Digital","Digital Marketing","📈","JP",[17],"marketing-JP",97,"spiking",false,"2026-05-16T00:14:56.305Z",[25,31,37,42,47,52,57,61,66,71,76,81,86,91,96,101,106,111,116,121,126,131,136,140,145,150,154,159],{"title":26,"url":27,"domain":28,"snippet":29,"content":30},"The State of Marketing in 2026","https:\u002F\u002Fwww.directsellingnews.com\u002F2026\u002F05\u002F13\u002Fthe-state-of-marketing-in-2026\u002F","directsellingnews.com","The piece assesses how widespread AI adoption has increased output and speed but raises concerns about whether AI has improved marketing quality and effectiveness.","NDAB Creativity\u002Fshutterstock.com \n\nBY Kathleen Ross|May 13, 2026| \u002F \n\nTwo years ago, the promise of AI for marketing was simple:do more, faster,cheaper, better. And on most counts, we delivered. More content? Absolutely. Faster turnaround? Without question. But better? That’s the one we need to talk about.\n\nWhen every marketing team on earth gained access to the same tools at the same time, those tools became the baseline. So now the real question is whether the AI you’re using is effective.\n\nI reviewed hundreds of pages of research across major marketing reports to identify the shifts that matter most for 2026, and five stood out. There are real threats to how direct selling companies have traditionally operated, but there are also major opportunities—and many play directly to the industry’s strengths.\n\nI have to be upfront here. I am one of AI’s biggest advocates. I have pushed teams to adopt AI; trained them on how to use it; and genuinely believe it remains one of the most powerful tools available to marketers. But I also predicted that the moment Large Language Models (LLMs) went mainstream, a counterculture would emerge, and the data now confirms it.\n\n!\n\nThe term “slop” refers to low-effort, AI-generated content, and mentions of it grew more than 200 percent in 2025. One in three B2C brands is at risk of eroding customer trust through poorly implemented AI. And 52 percent of marketers now say AI made content easier to create but less effective overall.\n\nHere’s the good ",{"title":32,"url":33,"domain":34,"snippet":35,"content":36},"AI Act","https:\u002F\u002Fdigital-strategy.ec.europa.eu\u002Fen\u002Fpolicies\u002Fregulatory-framework-ai","digital-strategy.ec.europa.eu","The AI Act is the first-ever legal framework on AI, which addresses the risks of AI and positions Europe to play a leading role globally.",null,{"title":38,"url":39,"domain":40,"snippet":41,"content":36},"Digital Marketing Statistics 2026: Key SEO, PPC, Social Media, Email, AI Search, and Conversion Benchmarks","https:\u002F\u002Falmcorp.com\u002Fblog\u002Fdigital-marketing-statistics-2026\u002F","almcorp.com","Explore the most important digital marketing statistics for 2026, including SEO, PPC, social media, email, AI search, video, and conversion benchmarks.",{"title":43,"url":44,"domain":45,"snippet":46,"content":36},"Scaling AI Content Is The #1 Enterprise Priority: How Do You Scale Without Penalty?","https:\u002F\u002Fwww.searchenginejournal.com\u002Fscaling-ai-content-is-the-1-enterprise-priority-how-do-you-scale-without-penalty\u002F574518\u002F","searchenginejournal.com","Enterprise brands want to scale AI content, but data shows penalties and quality issues are real. Here's what to understand to scale the right way.",{"title":48,"url":49,"domain":50,"snippet":51,"content":36},"Artificial Intelligence - AI Update, May 15, 2026: AI News and Views From the Past Week","https:\u002F\u002Fwww.marketingprofs.com\u002Fopinions\u002F2026\u002F54786\u002Fai-update-may-15-2026-ai-news-and-views-from-the-past-week","marketingprofs.com","Artificial Intelligence - Catch up on select AI news and developments since Friday, May 8. Stay in the know.",{"title":53,"url":54,"domain":55,"snippet":56,"content":36},"10Fold Research Shows AI Search Has Become the Top Content Distribution Channel for B2B Tech Marketers","https:\u002F\u002Fthewisemarketer.com\u002F10fold-research-shows-ai-search-has-become-the-top-content-distribution-channel-for-b2b-tech-marketers\u002F","thewisemarketer.com","Study finds 52% of B2B technology marketing leaders rank AI-generated search and answer engines as their most effective content distribution channel.",{"title":58,"url":59,"domain":60,"snippet":36,"content":36},"AI in the workplace: A report for 2025 | McKinsey","http:\u002F\u002Fmckinsey.com\u002Fcapabilities\u002Ftech-and-ai\u002Four-insights\u002Fsuperagency-in-the-workplace-empowering-people-to-unlock-ais-full-potential-at-work","mckinsey.com",{"title":62,"url":63,"domain":64,"snippet":65,"content":36},"The latest AI-powered martech news and releases","https:\u002F\u002Fmartech.org\u002Fthe-latest-ai-powered-martech-news-and-releases\u002F","martech.org","Marketers get better AI results when they stop treating chatbots like answer machines and start using them as sparring partners.",{"title":67,"url":68,"domain":69,"snippet":70,"content":36},"Visibility into worker performance is key for states to reduce SNAP error rates","https:\u002F\u002Fwww.route-fifty.com\u002Fartificial-intelligence\u002F2026\u002F05\u002Fvisibility-worker-performance-key-states-reduce-snap-error-rates\u002F413577\u002F","route-fifty.com","COMMENTARY | Workers can introduce errors in various ways, but technology can help minimize those errors, assist employees and maximize efficiency and p...",{"title":72,"url":73,"domain":74,"snippet":75,"content":36},"AI SEO Statistics 2026: Adoption, AI Overviews & LLM Citation Data","https:\u002F\u002Fsqmagazine.co.uk\u002Fai-seo-statistics\u002F","sqmagazine.co.uk","AI SEO statistics for 2026: AI Overview CTR impact, LLM citation patterns, AI content on the web, and enterprise AI tool adoption rates.",{"title":77,"url":78,"domain":79,"snippet":80,"content":36},"‘There’s a lot of junk’: Premium media environments outperform cheap digital inventory by 4.3 times on consideration; study says purchase intent rises 37%","http:\u002F\u002Fwww.mi-3.com.au\u002F09-05-2026\u002Fwhen-marketers-chase-cheap-reach-consumers-noticed-ttd-study-says-ad-clutter-repetition","mi-3.com.au","The idea that greater reach at lower cost delivers better performance is the governing logic of the programmatic era, hardwired into agency trading desks,...",{"title":82,"url":83,"domain":84,"snippet":85,"content":36},"CMOs Bet Big on AI, But Most Aren't Ready to Win, Gartner Finds","https:\u002F\u002Fbriefglance.com\u002Farticles\u002Fcmos-bet-big-on-ai-but-most-arent-ready-to-win-gartner-finds","briefglance.com","By Sharon Henderson. LONDON – May 11, 2026 – Chief Marketing Officers are pouring billions into artificial intelligence, dedicating an average of 15.3% of...",{"title":87,"url":88,"domain":89,"snippet":90,"content":36},"Why Bad AI Is Costing You Customers in 2026","https:\u002F\u002Fwww.cxtoday.com\u002Fcontact-center\u002Fwhy-bad-ai-is-costing-you-customers-in-2026\u002F","cxtoday.com","More than half of customers now say businesses fail them when they need help. At the same time, 42% report their expectations have risen in 2026,...",{"title":92,"url":93,"domain":94,"snippet":95,"content":36},"GrowthLoop Unveils 2026 AI and Marketing Performance Index, Highlighting that Data Issues Significantly Slow Marketing Cycles, Experimentation, and Personalization","https:\u002F\u002Fwww.prnewswire.com\u002Fnews-releases\u002Fgrowthloop-unveils-2026-ai-and-marketing-performance-index-highlighting-that-data-issues-significantly-slow-marketing-cycles-experimentation-and-personalization-302770331.html","prnewswire.com","PRNewswire\u002F -- GrowthLoop today released its 2026 AI and Marketing Performance Index, a survey of more than 300 marketers and data leaders across the U.S....",{"title":97,"url":98,"domain":99,"snippet":100,"content":36},"BrandPilot AI Selected by Accredited Online Higher Education Institution to Enhance Advertising Efficiency","https:\u002F\u002Fwww.tradingview.com\u002Fnews\u002Ftmx_newsfile:e6aa7a9c9094b:0-brandpilot-ai-selected-by-accredited-online-higher-education-institution-to-enhance-advertising-efficiency\u002F","tradingview.com","Enterprise Adoption Continues to Grow as Advertisers Prioritize Media Efficiency, Transparency, and Performance AccountabilityToronto, Ontario--(Newsfile...",{"title":102,"url":103,"domain":104,"snippet":105,"content":36},"The state of the channel 2026: ‘MSPs, get your own house in order to drive forward AI sales’","https:\u002F\u002Fwww.channelweb.co.uk\u002Fnews\u002F2026\u002Fmsp-show-state-of-the-channel","channelweb.co.uk","CRN was at the MSP Show in London this week. We sat down with Carolyn April, VP of research and market intelligence at the Global Technology Industry...",{"title":107,"url":108,"domain":109,"snippet":110,"content":36},"Unstereotype Alliance Launches New Report on Inclusive Marketing amid Growing Scrutiny and Rapid Technological Change","https:\u002F\u002Flbbonline.com\u002Fnews\u002Funstereotype-alliance-report-inclusive-marketing","lbbonline.com","Little Black Book, Leading voices from Unstereotype Alliance members and allies including AMV Group, Diageo, LIONS, Mondelēz International, and WFA,...",{"title":112,"url":113,"domain":114,"snippet":115,"content":36},"Top 20 Predictions from Experts on AI Job Loss","https:\u002F\u002Faimultiple.com\u002Fai-job-loss","aimultiple.com","As a McKinsey consultant, I helped enterprises adopt new technology for a decade. My quick answers on AI job loss: How will AI impact jobs?",{"title":117,"url":118,"domain":119,"snippet":120,"content":36},"How to evaluate AI martech consolidation before you buy","https:\u002F\u002Fwww.contentgrip.com\u002Fai-martech-consolidation-strategy\u002F","contentgrip.com","The pressure to replace your marketing stack with something AI-native is louder than it has ever been. Vendor pitches promise faster decisions,...",{"title":122,"url":123,"domain":124,"snippet":125,"content":36},"11 ways to use AI for SEO (+best practices & challenges)","https:\u002F\u002Fwww.semrush.com\u002Fblog\u002Fai-seo\u002F","semrush.com","Forward-looking marketers are already using AI in their SEO workflows. And seeing real results. By the end of this guide, you'll know exactly how to use AI...",{"title":127,"url":128,"domain":129,"snippet":130,"content":36},"70% of leaders are confident, yet nearly half admit wasted marketing spend","https:\u002F\u002Fppc.land\u002F70-of-leaders-are-confident-yet-nearly-half-admit-wasted-marketing-spend\u002F","ppc.land","Incubeta's 2026 study finds 70% of marketing leaders feel confident their budgets work, yet 41.6% admit waste - and AI activation confidence sits at just...",{"title":132,"url":133,"domain":134,"snippet":135,"content":36},"ABrandADay’s AI-led work with Senoko Energy earns double silver at MARKies 2026","https:\u002F\u002Fwww.marketing-interactive.com\u002Fabrandaday-s-ai-led-work-with-senoko-energy-earns-double-silver-at-markies-2026","marketing-interactive.com","AI is no longer a future-facing concept. It is becoming a core part of how marketing functions operate day to day.",{"title":137,"url":138,"domain":64,"snippet":139,"content":36},"The AI search shift changing B2B marketing metrics","https:\u002F\u002Fmartech.org\u002Fthe-ai-search-shift-changing-b2b-marketing-metrics\u002F","Website traffic is losing ground as the primary success metric while AI visibility and lead quality take center stage.",{"title":141,"url":142,"domain":143,"snippet":144,"content":36},"Where AI pay is heating up in 2026: Global shifts and emerging markets","https:\u002F\u002Fhrexecutive.com\u002Fwhere-ai-pay-is-heating-up-in-2026-global-shifts-and-emerging-markets\u002F","hrexecutive.com","A new global survey from WTW puts numbers behind why the market for AI talent is fragmenting, and a pay strategy built on last year's data is already behind...",{"title":146,"url":147,"domain":148,"snippet":149,"content":36},"Influencer Marketing Benchmark Report 2026","https:\u002F\u002Fwww.sphericalinsights.com\u002Fblogs\u002Finfluencer-marketing-benchmark-report-2026","sphericalinsights.com","Influencer marketing has crossed a line. At this year's Super Bowl, Salesforce set its eyes on one of the world's biggest creators, MrBeast.",{"title":151,"url":152,"domain":40,"snippet":153,"content":36},"Google Marketing Live 2026 Guide","https:\u002F\u002Falmcorp.com\u002Fblog\u002Fgoogle-marketing-live-2026-guide\u002F","Google Marketing Live 2026 is shaping up as the clearest signal yet of how Google expects advertisers to plan, build, and optimize campaigns in an AI‑shaped...",{"title":155,"url":156,"domain":157,"snippet":158,"content":36},"impact.com Announces 2026 iPX in Austin, Bringing Together Global Leaders to Explore the Future of AI-driven Partnerships","https:\u002F\u002Fwww.businesswire.com\u002Fnews\u002Fhome\u002F20260513883569\u002Fen\u002Fimpact.com-Announces-2026-iPX-in-Austin-Bringing-Together-Global-Leaders-to-Explore-the-Future-of-AI-driven-Partnerships","businesswire.com","Annual flagship Partnerships Experience (iPX) event returns June 9–11, 2026, featuring expanded AI programming, product innovation roadmap, and immersive...",{"title":160,"url":161,"domain":162,"snippet":163,"content":36},"Trends in Automated Lead Generation for 2026","https:\u002F\u002Fwww.dispatch.com\u002Fpress-release\u002Fstory\u002F186987\u002Ftrends-in-automated-lead-generation-for-2026\u002F","dispatch.com","Xander Marketing Services, a leading AI marketing agency based in Cape Coral, has released a comprehensive report detailing the shifting trends in automated...",{"mentionsLast7Days":165,"mentionsLast30Days":165,"firstSeen":23,"lastSeen":166,"relatedEntities":167},4,"2026-05-19T00:29:55.143Z",[27,83,33,88,39,44,59,93,49,54],[169,174,177,180,183,186],{"topic":170,"slug":171,"score":172,"type":173,"country":17,"nicheIcon":16},"AI時代における ブランド 可視化 のための Adobe GEO戦略","ai-adobe-geo",100,"emerging",{"topic":175,"slug":176,"score":172,"type":173,"country":17,"nicheIcon":16},"Synergy!のITreview Grid Award 2026でのCRM・メール部門Leader受賞","synergy-itreview-grid-award-2026-crm-leader",{"topic":178,"slug":179,"score":172,"type":21,"country":17,"nicheIcon":16},"Google's AI search ads overhaul prioritizing AI chat experiences","google-s-ai-search-ads-overhaul-prioritizing-ai-chat-experiences",{"topic":181,"slug":182,"score":172,"type":21,"country":17,"nicheIcon":16},"Google upgrades AI search ads prioritizing AI chats in search","google-upgrades-ai-search-ads-prioritizing-ai-chats-in-search",{"topic":184,"slug":185,"score":172,"type":21,"country":17,"nicheIcon":16},"May 1–10 2026 digital marketing AI and automation updates","may-1-10-2026-digital-marketing-ai-and-automation-updates",{"topic":187,"slug":188,"score":189,"type":21,"country":17,"nicheIcon":16},"Shift from isolated campaigns to integrated growth systems","shift-from-isolated-campaigns-to-integrated-growth-systems",98]