Trend Signal

Mentions trend ✨ New
30j7jNow

11

mentions (7d)

11

mentions (30d)

May 14, 2026

first seen

1

countries

Context & Analysis

This trend "e.l.f. Cosmetics co-founder Scott‑Vincent Borba becoming a priest" was detected in the Beauty & Cosmetics category with a score of 88/100. This trend is experiencing explosive growth and attracting significant attention right now.

Related entities

https://www.syracuse.com/business/2026/05/major-beauty-brand-co-founder-pivoting-to-priesthood-never-been-happier-in-life.htmlhttps://abc7news.com/post/former-elf-beauty-founder-scott-vincent-borba-preparing-become-catholic-priest/19083729/https://www.ktvu.com/news/former-beauty-mogul-co-founder-e-l-f-cosmetics-left-his-fortune-will-soon-be-ordained-priesthttps://www.usatoday.com/story/money/2026/05/13/elf-cosmetics-scott-vincent-borba-priest/90057553007/https://www.newsnationnow.com/entertainment-news/elf-cosmetics-scott-vincent-borba-catholic-priest/https://nypost.com/2026/05/12/lifestyle/e-l-f-cosmetics-co-founder-donates-fortune-to-become-a-priest/https://people.com/elf-cosmetics-cofounder-gives-up-fortune-to-become-catholic-priest-11972322https://www.eonline.com/news/1431893/e-l-f-cosmetics-scott-vincent-borba-shares-update-on-becoming-priesthttps://aleteia.org/2026/05/08/the-millionaire-beauty-entrepreneur-becoming-a-priest/https://www.thecut.com/article/e-l-f-beautys-co-founder-is-pivoting-to-the-priesthood.html

What sources say

  • "Scott‑Vincent Borba, co‑founder of e.l.f. Cosmetics, is reportedly leaving the beauty industry to pursue priesthood and says he has never been happier."

    syracuse.com

  • "Scott Vincent Borba, co-founder of Oakland-based e.l.f. Beauty known for a life of wealth and celebrity, is preparing to become a Catholic priest."

    abc7news.com

  • "He was once a beauty industry mogul behind a globally popular Bay Area-based cosmetic company, but after walking away from his fortune, Scott-Vincent Borba,..."

    ktvu.com

  • "The co-founder of e.l.f. Cosmetics has his sights set on a new goal: becoming a Catholic priest. Scott-Vincent Borba, 52, co-founded the cosmetics brand,..."

    usatoday.com

  • "The co-founder of e.l.f. Cosmetics is pursuing a new career path after walking away from his vast fortune."

    newsnationnow.com

  • "Scott-Vincent Borba, 52, co-founder of e.l.f Cosmetics, donated his entire fortune to charity to be an ordained priest in his hometown of Visalia, Calif.,..."

    nypost.com

  • "Scott-Vincent Borba, co-founder of e.l.f. Cosmetics, will be ordained as a Catholic priest on May 23; Borba gave up his fortune and luxury lifestyle after..."

    people.com

  • "Scott-Vincent Borba, a co-founder of e.l.f. Cosmetics who gave up his fortune in 2019 to pursue a life in the clergy, shared an update on his new chapter..."

    eonline.com

  • "Scott Borba helped build one of the world's best-known cosmetics brands before following an unexpected call to the Catholic priesthood."

    aleteia.org

  • "Scott-Vincent Borba went from partying with the Kardashians and founding a billion-dollar brand to the seminary after realizing in his 40s that he was..."

    thecut.com

  • "After building a multimillion-dollar brand and exiting the beauty world several years ago, Scott-Vincent Borba will soon be ordained as a Catholic priest."

    wwd.com

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