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  • · Research: YouTube most popular way to discover new podcasts

Trend Signal

Mentions trend ✨ New
30j7jNow

2

mentions (7d)

2

mentions (30d)

Jun 21, 2026

first seen

1

countries

Context & Analysis

This trend "YouTube as the top platform for discovering podcasts" was detected in the Podcast & Audio category with a score of 100/100. This trend is experiencing explosive growth and attracting significant attention right now.

Related entities

https://podnews.net/update/podcast-discovery-sp-jarhttps://barrettmedia.com/2026/06/19/podcast-consumers-discovery-youtube-social-media/https://theankler.com/spotifys-podcast-boss-video-ai-memberships-bet/https://www.netinfluencer.com/youtube-accounts-for-40-percent-of-podcast-discovery-as-social-video-displaces-traditional-channels-study-finds/https://podcastingtoday.co.uk/youtube-and-social-media-drive-podcast-discovery-shift/https://www.contentgrip.com/gen-z-wants-vs-millennials-content-formats/https://influencermarketinghub.com/uk-influencer-marketing-platforms/

Source excerpts

! - [x] * * * * * * * * * * * Search * * * * * * * * * * * * How listeners find new shows ](https://podnews.net/class-click/3552/2026-06-19) SpotsNow is the AI operating system for podcast advertising. RFPs, vetting, outreach: handled with custom agents. Your sellers close 30% more. ! **5:30** [Listen](https://podnews.net/update/podcast-discove [Content truncated...]

— podnews.net

What sources say

  • "Research from Sounds Profitable and JAR Podcast Solutions finds YouTube is the most popular way listeners discover new podcasts."

    podnews.net

  • "YouTube and social media have become the dominant forces in podcast discovery. New research confirms that 61% of listeners found their favorite show through..."

    barrettmedia.com

  • "Today, I'm bringing you two stories about what happens when creator businesses start behaving like mature media companies — and when the biggest platforms..."

    theankler.com

  • "YouTube accounted for 40% of favorite-show discovery among U.S. podcast listeners, roughly double the share of any other platform, according to the “Podcast..."

    netinfluencer.com

  • "New research shows 61% of podcast fans discover shows through YouTube or social media, with organic content driving most new listener engagement."

    podcastingtoday.co.uk

  • "Marketers running campaigns for two different audiences often end up with two different problems. Content built for Gen Z feels too chaotic for millennial..."

    contentgrip.com

  • "Explore top UK influencer marketing platforms to boost your brand's reach, engagement, and campaign success."

    influencermarketinghub.com

  • "Using a custom AI tool, UC Berkeley researchers discovered a previously unrecognized signal in electrocardiograms that can better detect high-risk patients..."

    news.berkeley.edu

  • "YouTube is now podcasting's front door. New research finds 40% of listeners discovered a favorite show there, while YouTube and social media drive 61% of..."

    podcastnewsdaily.com

  • "Gen Z social media trends shaping marketing in 2026, including platform usage, creator influence, social search, and buying behavior."

    influencermarketinghub.com

  • "What will I study in the degree I'm interested in? Is it difficult? What's life like on campus? What career opportunities are available? How much could I..."

    upv.es

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